eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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When Marketplaces Focus On The Bottom Of The Pyramid

On the heels of Poshmark's IPO S1 filing, another new app just got funding - Curtsy $11m for a social marketplace aimed at casual sellers.

Hmm.

Chasing unprofitable Poshmark and focusing on the exact segment that is hardest to attract and has the lowest volume? Most marketplaces spend a lot of time focusing on power sellers (the top of the pyramid). This one is focusing on the bottom of the pyramid.

If they succeed, it's likely they will be acquired by someone to fix their user experience ;-). Likely that's what their investors are thinking too.

There is a lot of capital out there. I wish them well.