eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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TikTok Shop Seems to be Schlock - Does It Matter?

Are Fast Push Games, Pop Darts and Shadow Work Journals the best we got?

Is everything schlock now? I have been watching the launch of TikTok Shop over the past few weeks and perhaps I am in the wrong algorithm.

My algorithm only seems to find the shlock? While of course there is a ton of all this schlock on Amazon, in the short-term does this mean that TikTok Shop is really not cutting into it as much as it might cut into Wish (is it still a thing?) and Temu?

This is not to say that brands or influencers can't succeed on TikTok Shop, but I am just laughing at the initial selection this morning.