This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.

This article attempts to unpack all the mystery surrounding Buy With Prime and Shopify’s current stance on it.

We will answer a number of questions in this article including why Amazon introduces Buy With Prime, and why Buy With Prime and Shopify are on a collision course!

This two-part series will introduce the problem to you, discuss the issues with Amazon First-Party (1P) Sales, and how Amazon Third-Party (3P) sales can help break the logjam. In particular, this series is designed for the thousands of brands out there with a multi-million dollar 1P business but for one reason or another have resisted Amazon 3P, but are now feeling squeezed.