Propel is a product lifecycle management startup with its flagship offering being the Product 360 platform, which it says is a unified quality management, product lifecycle management and commercialization tool that’s built atop the Salesforce.com customer relationship management platform.

Propel is a popular PLM software that has built itself into the Salesforce ecosystem. Even today many brands don't have a proper PLM system to bring new products to market.

SiliconANGLE: Propel raises $20M funding for its product lifecycle management platform