eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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eBay Acquires Caramel To Expedite Online Car Sales

Caramel is a platform dedicated to reducing the risks and complexities associated with online car sales, providing tools for seamless transactions and verifications.

eBay has announced its intention to acquire Caramel, an end-to-end solution that expedites the purchase of a vehicle online. The transaction details, such as the acquisition price, have not been disclosed. eBay has until this transaction required the car dealers to process payment and the relevant paperwork. Is it safe to say that eBay now wants to own the final part of the transaction for the selling of a vehicle on its platform?

TechCrunch: eBay acquires Caramel to reduce risk and complexity of online car sales