Flip lands $60M for social commerce platform
Flip allows shoppers to purchase directly from its platform, hosts over 500 brands—including Olaplex, Supergoop, Too Faced, Youth to the People, Honest Beauty, Tata Harper and e.l.f. Beauty.
The company claims to be the first social commerce marketplace platform which allows consumers to introduce a brand through a 60 minute video and then allow a purchase.