ShopMy is predominantly an affiliate marketing platform, offering influencers and creators commission when a follower makes a purchase after clicking one of their links.

Creator and influencer marketing platform ShopMy has announced that it has raised $77.5 million in Series B funding at a reported valuation of $410 million that will be used to hire talent and enter new sectors, including health & wellness, food and beverage, hospitality, and kids & family while deepening its position in fashion and beauty. ShopMy has turned influencer recommendations into performance-driven marketing, which offers brands opportunities to reach new audiences.

Business of Fashion: Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round