eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Oddity Tech Launches IPO

ODDITY is a consumer tech platform that is built to transform the global beauty and wellness market.

While you may not have heard of Oddity Tech, it could signal a shift in the market as to how consumer products companies are developed.  Oddity uses AI to develop new cosmetics under brands like Spoiled Child.  

The company may be on to something as it’s already up 30% in its initial debut.  Data and technology is core to the brand, but obviously the success will depend on distribution and marketing so we will see how it works out in the long-term.

SEC: ODDITY Tech Ltd.