eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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RADAR Raises a $30 Million Series A

RADAR is the technology platform that combines RFID and computer vision technology to track and precisely locate in-store inventory with 99% accuracy.

Maybe RFID is cool again?  If there’s one technology that got way ahead of itself on the hype cycle, it’s RFID.  RADAR is attempting to rectify that.  Essentially, the goal of the company is to always allow a store to know where all their inventory is in real-time with the help of RFID.  It also seems like the company is offering a kind of just walk out technology similar to what Amazon pioneered.

Business Wire: RADAR Secures $30 Million in Series A Funding Round Led by Align Ventures