Rally, which is working with 50 e-commerce merchants currently, provides one-click checkout with payment processing and tools for post-purchase offers that turns the purchase into a multi-revenue channel by allowing the merchant to inject offers after the checkout.

The company looks like it ripped of Shopify’s Shop Pay flow, then even have a payment solution called Rallypay.  But they are bringing this checkout to other platforms.  At this point, it will go head-on with solutions like Bolt and Bold.  It’s a tough market to crack as many people think that your eCommerce platform itself should provide a checkout solution.

TechCrunch: Rally bags $12M to build the future of e-commerce checkout