mParticle is a real-time customer data platform (CDP) that simplifies customer data management and empowers multi-channel brands to create meaningful connections with their customers.

Rokt, an e-commerce advertising platform, announced a $300 million investment in mParticle, a customer data platform (CDP), to unlock real-time relevance across e-commerce, advertising, and customer experience. The merger is between companies that serve similar markets and improve Rokt’s service in e-commerce marketing beyond advertising.

LinkedIn: Rokt and mParticle Merge to Redefine Real-Time Relevance