Sincera is a programmatic advertising company that helps advertisers buy ad space across multiple platforms.

The Trade Desk, an independent demand-side advertising platform (DSP) has acquired digital advertising metadata startup Sincera for an undisclosed sum. This acquisition will enable The Trade Desk to offer publishers which data signals are most highly valued by advertisers. It is clear that The Trade Desk is trying to build an end-to-end solution that will rival its competitors.

Marketing Dive: Trade Desk buys ad data firm Sincera as brands seek objective insights