Walmart's Beauty Glow Up initiative, launched in late March, offers significant discounts on beauty items both online and in stores, aiming to attract customers with competitive pricing.

Walmart accounced its second group of up and coming beauty brands that is part of its Walmart Start beauty accelerator aimed at helping startup beauty brands launch inside Walmart. Walmart is rethinking how it can use its ecosystem to help startups and consumers find what they need.

Retail Dive: Walmart announces second class of beauty accelerator program