The eCommerce Opportunity In The Construction Sector

In the next 5 years, few industries will undergo more changes than the construction industry. Yes, eCommerce and digitization are coming to suppliers, licensed specialists, general contractors in all pockets of this industry.

I think there are 3-4 massive opportunities buried in here and there are already startups firing up in several of these categories.

  1. DTC. Yes, there will be DTC brands in the construction industry. Born online for the digital era.

  2. Marketplaces. In any market where supply is fragmented or regionalized, there is unique supply. And where there is unique supply, there is often a multibillion-dollar marketplace opportunity buried in there.

  3. Commerce Platforms. These are the enabling tools for DTC brands. Some software platforms like Brokrete are combining 2 and 3.

  4. Payments and Financing. There are already startups advancing in the materials and services supplier financing space.

  5. Logistics. Need I say more.

One of the biggest opportunities in the next 5 years is in what have been traditionally niche and specialty eCommerce categories.

So many of these industry supply chains have not been digitized in the past due to archaic systems, lack of inventory information, and an older generation who worked on paper.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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