Meet the team

RMW Commerce always strives to bring the most experienced digital operating team to any engagement.  The team contains C-level executives and experienced operators to offer our clients the best service.

Rick Watson, Founder & CEO

In February of 2019, I formed my own eCommerce consulting firm, after spending the last 20 years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, Barnes & Noble.com, Merchantry, and Pitney Bowes. In addition to my expertise, I have a vast network of industry experts and talent across marketing, business development and solutions providers to add bench strength to larger projects and initiatives. My practice areas are centered around helping investors and management teams grow their digital commerce initiatives: from assessment, to planning, all the way through execution.

Through a combination of candor, business acumen, strategy, and commerce technology expertise, I help companies quickly see and eliminate their roadblocks to growth.  

How I do this?  

  1. I build authentic relationships and trust with you and your team.

  2. I validate change that your team knows needs to take place, but for various reasons have not acknowledged or properly addressed.

  3. I ensure you have focus and are prioritizing initiatives core to your brand.

Learn more about our services and approach here.

I was one of the first employees at ChannelAdvisor, spending 10 years there in various executive capacities and launching many of the company’s flagship offerings.  After ChannelAdvisor, I was recruited to launch the third-party marketplace at Barnes & Noble.com, expanding the company’s product catalog by over 1 million items.  After the successful marketplace launch, I was selected as CEO of Merchantry and led the company to a $30M acquisition by Tradeshift.  Upon fulfilling the transition obligations of Merchantry to Tradeshift, I directed the cross-border product strategy of Pitney Bowes, a $450M business, comprised of Borderfree and the eBay Global Shipping Program.  

Visit the press section for more of my commentary on marketplaces, eCommerce and retail including features in Bloomberg, Silicon Valley Business Journal and Wall Street Journal. I share insights on these topics in my blog and on LinkedIn.

“You don't mess around - you cut to the bone quickly.”

— Sylvain Perrier - President & Chief Executive Officer - Mercatus Technologies Inc.

Nick Kaplan, Partner

Experienced inspirational leader and community builder, with a legacy of delivering innovative brand experiences to drive commercial success. Marketer and digital transformer, who uses data to adapt and respond to changing business environments. Partner, collaborator, and listener, who recognizes the value of leveraging, empowering and retaining great talent to help individuals and organizations realize their potential.

Nick Kaplan has over three decades of experience as a founder, entrepreneur, public company executive, and operator. Key previous leadership positions include companies like Fashion to Figure, Saadia Group, Retailwinds, and Bluefly.

View his profile on LinkedIn

Expert eCommerce Strategists

  • Jacquelyn Laufer

    OPERATIONS AND PROJECT MANAGER

    Jacquelyn Laufer is an E-Commerce, Digital Marketing, Solutions, and Project Management consultant with over 14 years of experience specializing in fashion, beauty, lifestyle and travel industries.

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  • Hendrik Laubscher

    LEAD ANALYST

    Hendrik Laubscher is the lead analyst for RMW Commerce and CEO and founder of Blue Cape Ventures. Hendrik has a decade’s worth of eCommerce experience in emerging markets and worked for some of the largest eCommerce businesses in Africa.

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  • Kaylea Sepulvado

    CREATIVE MANAGER

    Kaylea Sepulvado is a graduate of Louisiana Tech University with a BS in Computer Information Systems and a Masters of Business Administration. She started as a full-time employee at RMW Commerce in January of 2022.

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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.