Facebook Is Poised to Own Fashion, Luxury & Beauty Shopping

eCommerce
Written By Rick Watson

There is a revolution happening beneath the surface of the eCommerce industry on Facebook right now.  You can detect it with a lot of their Shopping, Marketplace, Checkout, Augmented Reality (AR) focus.

Facebook is building out a unique vision that:

  • is unique to its own strengths (fashion, brands)

  • is where people already are (sharing, friends)

  • is innovative (I think they have a chance to really advance the bar in AR/VR-based shopping).

  • is focused on the front-end experience over the back-end.

So much that in 5 years, if Amazon continues to stand still in these areas, Amazon more and more turns into the "next Walmart" (i.e., grocery, replenishes, consumables), leaving Facebook in a prime position to own some of the most exciting parts of eCommerce - fashion, luxury, and beauty.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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