Facebook's massive eCommerce opportunity

eCommerce
Written By Rick Watson

Facebook has a huge eCommerce opportunity in front of it.

Even if you believe their execution might fall flat. Facebook has more consumer data than almost any other provider. They are one of the best sources of leads for eCommerce brands who would like to advertise to people who may not already be looking for a solution that a brand solves.

Instagram is one of the greatest discovery marketplaces ever invented. Their data assets are enviable. If they are not able to execute on the commerce opportunity in front of them, it would be a shame.

So that is the path. Ultimately, it's how so many Shopify brands are launched and found today.

So either these companies are going to fight or partner, and we will see how this plays out in the next few years.

Personally, I think you will see a kind of hands-off agreement between the two. Even though Shopify will experiment with discovery, and Facebook will experiment with commerce, neither will completely disrupt the other.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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