How Amazon Can Revolutionize The Supply Chain

Amazon has a chance to further revolutionize the supply chain industry, and it relates to how Prime works for consumers.

In case you hadn't heard, there is a war raging inside and outside Amazon about non-FBA-based Prime sources of inventory. (This is Seller-Fulfilled Prime)

There is a very large opportunity for Amazon to fix this program, not eliminate it. In order to do that, it needs to set up a program no less ambitious than the Payment Card Industry Data Security Standard (PCI-DSS) in the payment industry.

Call it the Supply Chain Industry Customer Service Standard (SCI-CSS).

It's the facilities, carriers, cross-dock, and other actors that need to be certified. Labor standards, pick times, turnaround times, customer feedback scores on fulfillment, and inventory-related metrics. A whole industry of certifications would arise out of this as well, and service providers for it - similar to what they have done with AWS.

All made in Amazon's image.

Right now it's the seller who is the one that is certified. That doesn't make sense. It's not like FBA is different based on who the seller is, how much fraud they get, etc. This would be a massive investment, but I think the payoff is pretty clear, and it would ripple across the entire industry.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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