Maersk Move Down The Supply Chain To Make eCommerce Acquisitions

The cross-border sector is slowly recovering from the previous tariff-dominated political environment but still supply chain issues abound. Which is why I thought it was interesting that Maersk's recent acquisitions were interesting - moving down the supply chain and buying firms providing eCommerce services.

Almost everyone in logistics is trying to get smarter about how to acquire eCommerce share faster.

  • One, they bought US-based provider VisibleSCM which helps enable B2C shipping in the US through a number of 3PLs it operates, among other services

  • Maersk also acquired B2CEurope which provides parcel delivery solutions in the European market.

As the cost and complexity of getting containers goes up, this leg of the supply chain starts to have more leverage. Previously, it was common to see major shipping carriers acquire software and other technologies in the cross-border supply chain.

Every single person in my network is talking about the never-ending rise of shipping container costs right now. Some are able to absorb this cost, and some are passing the cost directly along to consumers. It often depends on the competitiveness of the market and the product.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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