Discover why eCommerce brands and retailers must embrace experimentation and avoid the trap of overcorrecting to certainty. Learn how to navigate turbulence, encourage innovation, and adapt to an ever-changing market landscape. Understand the importance of making confident decisions with limited information and why a culture of cautiousness can lead to stagnation. Get insights on regaining business agility and thriving in uncertain times.

The article delves into the insights of renowned software design expert Martin Fowler, offering a fresh perspective on organizing eCommerce around business capabilities. It navigates through the ongoing architecture debates, drawing parallels with historical technology trends and providing practical advice for decision-making.

We delve into the crucial role of understanding your audience in achieving business success. Drawing inspiration from Bill Gurley's experiences in the venture capital industry and reflections on past mistakes, we explore the impact of bad judgment and the influence of luck.