Discover Shein's efforts to join the NRF and gain legitimacy amid regulatory concerns. Explore questions about Amazon's Chinese suppliers and the standards for a US listing. Understand the implications of Shein's investments and compliance strategies.

Recent retail data from Amazon and the National Retail Federation (NRF) highlight a shift in consumer buying habits towards value-driven purchases. Consumers are more price-conscious and are opting for lower-cost alternatives when available.