The Many Flavors of Marketplaces

Marketplaces
Written By Rick Watson

There are so many variants of marketplaces these days that it's difficult to keep up.

More and more, brands are taking control of their resale channel.

That's not to say that their product doesn't accidentally on purpose "fall off a truck", but many brands are now taking control of their resale channel by having their own marketplace on their site through players like Yerdle which comes with an "all-in-one" approach including supply chain.

  • So to recap.

  • you can manufacture your own items.

  • sell them direct to consumer.

  • wholesale them on other channels.

  • sell them "in"-direct to consumer on marketplaces.

  • setup a rental channel on your site, or others!

  • develop a subscription box business for your goods.

  • and now, create your own resale marketplace directly.

I remember at ChannelAdvisor we built private marketplaces for companies like Motorola way back in 2002.  It was quite a big business for them!!

What's old is new again ;-)

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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