The Super Dropship Opportunity & Opposing Forces

No one wants to hold inventory; no one wants to touch product.

At least in the investment community. Nordstrom's got the memo too. (They're not alone either). I think this has created a lot of opportunities for the few companies that want to be good at this. To see this trend playing out (i.e. premium being paid to "inventory flexibility" let's call it), listen to this gem buried in Daphne Howland's recent article about Nordstrom's.

"Rather, executives outlined a new approach to inventory management that shares more risk with vendors. The plan is reduce its traditional wholesale operation, which now provides 85% of its assortment, to provide 50%, by increasing drop-shipping and concessions and instituting a hybrid model with shared revenue and risk."

The site plans to become kind of a "super dropship" site (not a marketplace) - the big problem with that is that increases supply chain waste quite a bit because each parcel is coming from multiple vendors. This attitude of "not caring" about parcel waste is counter to prevailing sustainability currents I see in the market too, so there are opposing forces here.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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