TikTok Shop Seems to be Schlock - Does It Matter?

Marketplaces
Written By Rick Watson

Are Fast Push Games, Pop Darts and Shadow Work Journals the best we got?

Is everything schlock now? I have been watching the launch of TikTok Shop over the past few weeks and perhaps I am in the wrong algorithm.

My algorithm only seems to find the shlock? While of course there is a ton of all this schlock on Amazon, in the short-term does this mean that TikTok Shop is really not cutting into it as much as it might cut into Wish (is it still a thing?) and Temu?

This is not to say that brands or influencers can't succeed on TikTok Shop, but I am just laughing at the initial selection this morning.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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