Walmart Acquires JoyRun

There was talk about a year ago, somewhat famously, that Walmart should acquire FedEx.

I said at the time that Walmart needs an airline like it needs a hole in the head. It's just a misreading of Walmart's fundamental needs (last-mile/tech), and FedEx's fundamental strength (its air fleet).

Walmart acquired peer delivery app JoyRun for an undisclosed sum. While JoyRun is no Instacart, it does participate in the last-mile - but primarily as a tech play.

Walmart looking to shore up its gaps with Target in the effort to continue its growth. TBH I've never heard of JoyRun, and by looking at the technology the fit isn't obvious.

I think the most obvious fit could be in regards to grocery delivery. In my household, we use shared Alexa shopping lists to order together, which is then executed via Amazon Prime Now.

While Walmart has no Alexa, shared buying lists and trips could be helpful for consolidated household groceries.

This hearkens back to the "acqui-hire" logic of the last decade. Don't know what the business model is for, but we may have found a few smart people.

More needs to be done here. I bet they are not finished acquiring.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous
Previous

Luxury Brands Partner with Marketplaces - Alibaba & Farfetch

Next
Next

What The Debate Team Taught Me