Walmart Tells Chinese Suppliers to Pound Sand - Reduce Prices or Else

Walmart just made tariffs their supplier's problem, as reported by Bloomberg. No wonder Walmart said in its recent earnings call that in 2025, tariffs would not be a material impact on the business. After all:

* Walmart's bottom line will not be impacted (no!)

* The consumer will not be impacted (hell no!)

* Suppliers on the other hand ( 🫡 😃 )

Bloomberg just reported that Walmart has suppliers to cut their prices pretty much whatever the tariffs are - up to 10% per round of tariffs.

Suppliers are savvy, however. Knowing they can source almost literally anywhere else (Vietnam for instance) this will ripple backwards through the supply chain. After all, if you could dodge a bullet, why wouldn't you?

"Everyday Low Prices" has always been Walmart's formula. As a friend Tim Reilly said, when the sun comes up Walmart asks suppliers to lower their prices. Same when the sun comes down. It's not surprising this is the formula. It's been the playbook for decades.

Long before Amazon even came on the scene, Walmart squeezed its suppliers for a pound of flesh.

What this is not going to do is encourage more manufacturing in America - it would take much deeper structural changes for that to happen -- instead, production will just shift to the next cheaper country... and so the world turns.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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