One feature in the latest Shopify Editions release was "Shop Promise." It is a way for Shopify to let buyers know when an item will arrive, thus boosting conversion rates.

Here’s the TL;DR — It's not a Prime competitor and won't be soon. But if you compare yourself to Prime ("no subscription fees!") you had better be prepared for the comparison.

Shopify Editions announces a huge set of changes completed in the last 6 months, the chance to surprise with new, and some pre-announcements.

Hear from Nick Pendrous of H2 Brands, as he describes his experience working with RMW Commerce Consulting: The mission was simple — audit the company’s eCommerce infrastructure from end to end, with a particular focus on Amazon 3P marketplace, helping the company understand areas of relative weakness and strength.

You could do many things that you read somewhere, and many of these prescriptions are well-meaning, and many of those things might help.  The point of this article is to point out without a proper diagnosis, the prescription is almost useless.