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5 Forces of eCommerce

In today’s rapidly evolving eCommerce landscape, brands must adapt to shifting consumer behaviors, intensifying competition, and technological advancements. This presentation, "The 5 Forces of eCommerce," debuted at our RMW NRF 2025 event, highlights the critical factors shaping the future of online retail and offers actionable strategies for success.

In this report, you'll learn:

  • Cheap Consumer: How price-conscious shoppers are redefining value and influencing brand strategies.

  • Marketing is King, Merchandising is Queen: Why a balanced focus on marketing innovation and compelling product presentation is essential for growth.

  • The Generative Brand: Leveraging AI and creative technologies to build adaptable, forward-thinking brands.

  • Beginning and End: Investors, Equity, and Exits: Understanding the lifecycle of modern businesses and preparing for both growth and exit strategies.

  • Emperor’s New Playbook: Challenging outdated playbooks with data-driven insights and fresh approaches to scaling.