Advent Reaches Deal To Acquire Duke’s Mayo Owner Sauer Brands

Private Equity
Written By Rick Watson

Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses.

Private Equity buyout fund Advent has acquired Sauer Brands. a platform of condiments and seasonings brands, at a reported valuation of $1.5 billion from Falfurrias Capital Partners for an undisclosed amount. Sauer Brands was acquired by Falfurrias Capital Partners in 2019 for reportedly around $300 million and will likely gain from Advents consumer brand experience.

Bloomberg: Advent Reaches Deal for Duke’s Mayo Owner Sauer Brands

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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