eBay Acquires Caramel To Expedite Online Car Sales

eCommerce
Written By Rick Watson

Caramel is a platform dedicated to reducing the risks and complexities associated with online car sales, providing tools for seamless transactions and verifications.

eBay has announced its intention to acquire Caramel, an end-to-end solution that expedites the purchase of a vehicle online. The transaction details, such as the acquisition price, have not been disclosed. eBay has until this transaction required the car dealers to process payment and the relevant paperwork. Is it safe to say that eBay now wants to own the final part of the transaction for the selling of a vehicle on its platform?

TechCrunch: eBay acquires Caramel to reduce risk and complexity of online car sales

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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