Influencer Marketing Platform ShopMy Raises $77.5M in Series B Funding

Platforms
Written By Rick Watson

ShopMy is predominantly an affiliate marketing platform, offering influencers and creators commission when a follower makes a purchase after clicking one of their links.

Creator and influencer marketing platform ShopMy has announced that it has raised $77.5 million in Series B funding at a reported valuation of $410 million that will be used to hire talent and enter new sectors, including health & wellness, food and beverage, hospitality, and kids & family while deepening its position in fashion and beauty. ShopMy has turned influencer recommendations into performance-driven marketing, which offers brands opportunities to reach new audiences.

Business of Fashion: Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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