Steven Madden Buys Tony Melillo's ATM Elevated Essentials Brand

Retail
Written By Rick Watson

ATM Anthony Thomas Melillo is a luxury lifestyle collection of men's, women's and kids' apparel whose DNA is rooted in relaxed elegance.

Steven Madden has acquired Tony Melillo's ATM brand for an undisclosed amount from Melillo and Public. Melillo started the brand in 2012 with Public Clothing Company, focusing on casual elevated apparel. However, it has been looking for a buyer for two and a half years. Melillo is signed on for five years-plus as its Creative Director, and the brand will open new stores and will market to new audiences. Multidisciplinary design studio De-Yan will refresh the brand and assist with future positioning.

WWD: Steven Madden Buys ATM, Tony Melillo’s Brand of Elevated Essentials

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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