Virtual Try-On Platform Perfect Corp Expands Into Luxury Fashion With Wannaby Acquisition

PlatformsRetail
Written By Rick Watson

Wannaby, a subsidiary of Farfetch, develops augmented reality and virtual try-on technology for fashion and accessories, enhancing the digital shopping experience.

Wannaby, which offers augmented reality and virtual try-on technology, has been acquired by Perfect Corp from Farfetch for an undisclosed amount. The acquisition will allow Perfect Corp. to expand its virtual try-on solutions into luxury fashion categories, including shoes, bags, and apparel. Farfetch will continue to utilize Wannaby's technology as this acquisition marks the beginning of a partnership between Perfect Corp and Farfetch.

Retail Dive: Perfect Corp expands into luxury fashion with Wannaby acquisition

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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