Walmart Completes $2.3B Acquisition of VIZIO

eCommerce
Written By Rick Watson

Vizio is an American designer of televisions, soundbars, and related software and accessories owned by Walmart since 2024.

Walmart announced the closure of its $2.3 billion Vizio acquisition. This acquisition of VIZIO and its SmartCast Operating System allows Walmart to offer its customers new customer purchase journeys. It also enables Walmart to offer brands a new opportunity to reach customers and provides further real estate that it can offer via Walmart Connect, its omnichannel retail media property.

Talk Business & Politics: Walmart completes $2.3 billion acquisition of VIZIO

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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