Breaking Barriers in E-commerce and Healthcare with Kelly Goetsch

Written By Rick Watson

In this special episode of Watson Weekly, Rick Watson is joined by Kelly Goetsch, a Commercetools Advisor and industry thought leader. Kelly shares his unique insights into the evolving landscape of e-commerce, focusing on the intersection of technology and healthcare. Together, they explore key topics like consumer behavior trends, the growing role of composable commerce, and the untapped opportunities in health tech. From tackling HIPAA compliance to redefining retail experiences, this episode dives deep into the transformative potential of technology across industries. Don’t miss this engaging discussion packed with expertise and forward-thinking strategies.

About Kelly - Kelly Goetsch is a commercetools Advisor. Until January 2025, Kelly was the company’s Chief Strategy Officer, and prior to that, he served as the Chief Product Officer at commercetools for nearly six years. Goetsch is an industry thought-leader who champions the MACH (Microservices, API, Cloud-Native, and Headless) movement, and co-founded the MACH Alliance, a group of 100+ independent, future-thinking tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Prior to commercetools, Goetsch held senior-level product development and go-to-market responsibilities at Oracle and held the role of Senior Architect ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementations

He is the author of four books - GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He holds three patents, including one key to distributed computing.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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