Watson Weekly: Navigating the Digital Commerce Maze with Bryan House

Written By Rick Watson

Why is digital commerce still hitting roadblocks in 2025? In this special episode, Bryan House of Elastic Path joins us to unpack the paradox: companies claim to have a clear digital strategy, yet budgets for tech investment remain elusive. We tackle the real barriers—lack of knowledge, outdated mindsets, and the hidden opportunity cost of standing still.

From the evolving CFO-CMO dynamic to the role of AI, platform discovery challenges, and the tension between growth and efficiency, we’re breaking down the forces shaping modern commerce. Can we redefine success in digital strategy, or are we just running in circles? Tune in to find out.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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