Target Q3 2022 Earnings: It's Ugly Out There.

Target Q3 2022 Earnings: It's Ugly Out There.

Wow this is a complex and tricky environment for a multi-category retailer. Mixed is the operative word.

* Comparable sales up 2.7% (compared to WMT 8.2%)

* 3.9% operating margin due to theft (!) and extra inventory issues. Less than Walmart 4.8%, still not a great look for Target.

* Digital comp sales 0.4%, despite strong curbside.

* Just look at this sample of warning words from TGT (!!):

-- "rapidly softening discretionary demand" (apparel/home/hardlines)

-- no demand in discretionary without markdowns. "guests expecting more promotions than ever"

-- "elevated uncertainty"

-- "no 2023 guidance, we aren't focused on it yet"

-- "consumers increasingly stressed"

-- expected $600M impact lost due to retail crime networks this year. alternative is to make things inconvenient for guests (lockups I guess)

-- fuel costs still double 2019 and globaly shipping and container rates still 3x 2019, though declining.

-- Q3 got worse as it went along, softening increased and it persists into November ("consistent with October")

-- after Target / Amazon discounts early October, things decelerated

-- operating income declined 50% y/y in Q3

* Electronics, Sporting Goods the worst.

* Capex will settle at $5.5B this year.

* some guests are opting for smaller pack sizes to save absolute dollars. some guests are opting for large pack sizes for a greater unit value.

On the positive side:

* unit share gains in all 5 core merchandise categories. Despite Target's challenges, they are winning against some other retailers. (though it seems not Walmart)

* % inventory in discretionary categories 10% less than Q2 and lower than 2019 (I guess on % basis)

* double-digit growth in beauty and food and beverage

* container rates and global shipping rates down one-third in recent months.

* looking to identify $2-3B in operational savings in next few years (everyone is saying things like this now) - higher scale creates opportunities.

* Owned brands are outperforming national brands two to one.

Why too much inventory?

- one-third of issues is inventory arrived "3 weeks too early" (added cushion to lead times based on last year), and

- global supply chain got faster

Some commentary from me:

Q4?

* Sounds to me like the business is decelerating into Q4.

* Marketplace seems 'lost in the shuffle' of this business. Inventory and category demand mix and optimizing costs is the primary priority.

* Some of the inventory issues seem like unforced errors, although these things are fluid.

* Mentioned stolen items showing up on "online marketplaces" (guess which ones?) lol

* Buckle in for a bumpy ride if you have > 20% discretionary exposure. Macy's has been "immune" so far.

* Target's digital business is 20% of total retail.

* Roundel ad business ("other" revenue) increased only 9.5%. This seems like a huge missed opportunity relative to other large retailers.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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