Explore the pitfalls of rapid growth through the lens of Peloton's journey, from skyrocketing demand during the pandemic to costly supply chain mistakes. Understand why not all growth is beneficial, the importance of differentiating between temporary and generational opportunities, and the value of having a Plan B. Learn how startups can avoid common traps and ensure sustainable success.

In my writing and content production, I focus on providing valuable insights to a mid-market and enterprise-level eCommerce audience, including brands, retailers, marketplaces, agencies, and investors. My content is designed to help decision-makers make better choices, gain new perspectives on familiar topics, and uncover important truths.

Discover the latest insights and trends discussed at the VTEX Executive Dinner, where industry experts gathered to explore the future of retail and commerce. From the evolution of AI in customer interactions to the impact of major marketplaces like Temu and Shein, delve into the strategies shaping the industry in 2024. Learn about the practicality of composable commerce in enterprise settings and the challenges of large-scale replatforming efforts. Gain valuable insights to stay ahead in the ever-changing retail landscape.

Amidst the hype surrounding 'personalization' in business, it's time to reconsider its true impact. Contrary to popular belief, shared experiences and compelling offers often trump personalized marketing tactics. In this article, we delve into why business fundamentals like inventory management and offer quality matter more than ever in today's retail and eCommerce landscape.

The article delves into the insights of renowned software design expert Martin Fowler, offering a fresh perspective on organizing eCommerce around business capabilities. It navigates through the ongoing architecture debates, drawing parallels with historical technology trends and providing practical advice for decision-making.

The article delves into recent positive revisions in economic forecasts, low unemployment rates, and the normalization of supply chains. It also discusses expectations of interest rate cuts and the anticipated growth and profitability for the year ahead.

The article explores the considerations beyond traditional procurement metrics for IT and Digital leaders. Emphasizing the importance of consistent adoption and execution of digital capabilities, it outlines concerns that go beyond the platform decision.