Rokt and mParticle Merge to Redefine Real-Time Relevance

Platforms
Written By Rick Watson

mParticle is a real-time customer data platform (CDP) that simplifies customer data management and empowers multi-channel brands to create meaningful connections with their customers.

Rokt, an e-commerce advertising platform, announced a $300 million investment in mParticle, a customer data platform (CDP), to unlock real-time relevance across e-commerce, advertising, and customer experience. The merger is between companies that serve similar markets and improve Rokt’s service in e-commerce marketing beyond advertising.

LinkedIn: Rokt and mParticle Merge to Redefine Real-Time Relevance

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Trade Desk Buys Ad Data Firm Sincera
Next

UPS Broadens Network with Frigo-Trans and BPL Acquisitions