Trade Desk Buys Ad Data Firm Sincera

Platforms
Written By Rick Watson

Sincera is a programmatic advertising company that helps advertisers buy ad space across multiple platforms.

The Trade Desk, an independent demand-side advertising platform (DSP) has acquired digital advertising metadata startup Sincera for an undisclosed sum. This acquisition will enable The Trade Desk to offer publishers which data signals are most highly valued by advertisers. It is clear that The Trade Desk is trying to build an end-to-end solution that will rival its competitors.

Marketing Dive: Trade Desk buys ad data firm Sincera as brands seek objective insights

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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