Shaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly Goetsch

Written By Rick Watson

In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:

  1. The rise of social shopping and platforms like TikTok Shops

  2. How AI is redefining brand discovery and trust

  3. Predictions for retail growth and consumer behavior in 2025

  4. The enduring influence of earned media in building connections

This episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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