3/23/25

Matthew Steinbrecher on Cross-Border Commerce, Walmart vs. China & Shein's New Strategies | Watson Weekend LIVE

In this episode of Watson Weekend, hosts Rick Watson and Jessica Lesecky dive into the latest in retail, tech, and e-commerce news. Key topics include China's pushback against Walmart's supplier policies, Shein's new merchandising strategies, and Kohl's partnership with Sephora.

Special guest Matt Steinbrecher joins to delve into the intricacies of cross-border commerce, from payment regulations to marketplace strategies. Tune in for insights on how brands can effectively expand internationally and navigate the complexities of the global retail landscape.

00:00 Introduction

03:11 Headline Hangover: Walmart vs. China

05:42 Retail Trends: Shein's New Strategy

11:10 Cross-Border Commerce Insights

19:48 Market Entry Strategies: Shotgun vs. Deep Dive

25:45 The Role of Marketplaces in Global Strategy

37:39 Closing Remarks and Dance party

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