3/23/25

Stephen Cope on Shaping B2B E-commerce: Tech Transformation at ASTRAK and Strategic Acquisitions | Watson Weekend LIVE

In this episode of Watson Weekend, hosts Rick Watson and Jessica Lesesky dive into the latest e-commerce and retail news.

They discuss Skims' innovative strategies, Forever 21's looming bankruptcy, and the storied history of the fashion retailer. Special guest Stephen Cope, CIO of ASTRAK, shares his insights on digital transformation in the B2B sector, particularly in the construction equipment parts industry. Stephen elaborates on ASTRAK's unique approach to integrating companies quickly, the challenges of entering new markets, and the importance of future-proofing technology.

The show also introduces new sponsors, updates on Klarna's IPO, and features a fun segment with Nick Kaplan, focusing on the rise and fall of Forever 21.

Don't miss this engaging episode filled with expert insights and lively discussions!

00:00 Welcome to the Watson Weekend

02:55 Headline Hangover: Sponsored by #Passport

08:26 Skims: The Modern Brand Playbook

13:06 Forever 21's Struggles

16:44 Welcome Stephen Cope, CIO of #Astrak

23:52 Understanding the Complexity of Parts

33:47 Navigating Global Markets

40:45 Kaplan's Corner: The Rise and Fall of Forever 21

49:21 Final Thoughts and Dance Party


The Watson Weekend is Sponsored by #ElasticPath.

Subscribe to / @RMWCommerce to get the latest insights on retail and e-commerce.

#ecommerce #b2bcommerce #klarna #forever21 #watsonweekend #astrak

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