Retail Rick Watson Retail Rick Watson

Foot Locker: Making Big Changes But Still Could Be in Trouble

In this article, we talk about:

  1. Nike and FootLocker have revitalized their partnership and Nike merchandise should start appearing again in Footlocker stores around Christmas.

  2. Footlocker is closing the Lady Footlocker, Foot Action and Eastbay brands in North America.

  3. Foot Locker is closing 400 stores in class C and D malls.

  4. The company is focused on developing a store of the future concept which will launch in New York City in 2024.

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Consulting Rick Watson Consulting Rick Watson

Your Checklist for Evaluating a Startup Opportunity

This post provides guidelines for evaluating job opportunities, such as trusting one's gut, considering the expertise of bosses and investors, looking at the capital raised relative to revenue, understanding quarterly cash balances, knowing the company's bets, understanding the ideal customer profile, and considering personal downside risk.

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SaaS Rick Watson SaaS Rick Watson

Are Shopify's Enterprise and Shop Pay's Ambitions at Odds?

The future of Shopify depends on its ability to meet the needs of its customers through continuously adapting and evolving. The eCommerce landscape is rapidly changing and Shopify, like many others, will need to continue to find ways to innovate. Learn more about Shopify's approach to payments and the implications for the future of ecommerce.

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Consulting Rick Watson Consulting Rick Watson

What are the 3 Levels of Brand Storytelling?

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.

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